Lead ROI Tracker
Not lead counts — real dollars.
Close rates, true cost-per-job, and revenue by county, tier, and source. Know which leads make you money — and which ones you should stop buying.
The problem
Most platforms brag about "leads delivered." They never show whether those leads paid for themselves. You keep spending on vanity volume while the good tiers and counties hide in the noise.
How we solve it
Lead ROI ties every claim to outcomes and revenue. You see cost, close rate, and profit contribution by the dimensions that actually matter: tier, county, trade, and source.
How it works
Claim as usual
Every exclusive lead you buy enters the ROI ledger automatically.
Log outcomes
Won, lost, no answer, bad fit — outcomes feed the math.
Attach revenue
When a job closes, record the dollars so cost-per-job is real.
Cut the losers
Double down on tiers and counties that print money; starve the rest.
What you get
- Cost vs. revenue by lead
- Close rate by tier (Verified → Monitoring)
- Breakouts by county, trade, and source
- True cost-per-closed-job
- Feeds your AI so scoring learns what you win
Walkthrough — first day with Lead ROI Tracker
- Open Lead ROI from the dashboard.
- Filter by date range and county.
- Compare Verified vs Active spend and close rates.
- Spot counties where cost-per-job is too high.
- Adjust what you claim next week with eyes open.
Who it's for
Owners and ops managers who want the lead budget to behave like a P&L — not a hope.
Ready to run this in your operation?
Exclusive leads + a real command center — not another shared mill.